We are a media agency. Aren’t we? The thing is, the word “agency” sounds all wrong to us. Nor do we feel the word “media” depicts what we strive to achieve for our clients. But let’s not lose our sanity over a few words: we do work with clients (not patients) and we do work with media!
We mortals are constantly proclaiming revolutions. We know… who’s not tired of all these so-called revolutions? But the twentieth century was in fact the most rapidly changing era for humanity up to that time. And yet in those days the word “media” summoned up a rather consistent image. Not anymore. Not in the Information Age.
“Nothing new to me”, you’d say. Yet, most people are still innocent observers, if they care to observe at all. And yet the dullest observer unknowingly responds to the new paradigm. Who benefits from this? Of course, the ones that always have: the doers, the pioneers, the ones who are already adjusting their minds to a new way of thinking, doing, learning and sharing.
Before we take you through Our Vision, please consider a thought: today becoming obsolete is a matter of months, if not weeks. The only way to survive is to share knowledge and integrate solutions.
Mediahat was born when we realized we were incapable of offering solutions in terms of “media”. We came to the conclusion that we can only offer A MEDIUM, a tailored solution for each of our clients. We could no longer achieve that goal without becoming an interdisciplinary team with a philosophy of sharing knowledge in order to fuel our own evolution. We’ll sell you media, sure, but we’d rather create a medium.
Trying to do business without advertising is like winking in the dark; you know that you are keeping up a powerful winking, but nobody else has any idea of it.Old saying